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Carol Ottolenghi

Director of Research & Library Services
Office of the Ohio Attorney General

In her book, Intentional Marketing: A Practical Guide for Librarians, Carol Ottolenghi stresses that everything -- everything -- is marketing.
Including usage statistics.
As Director of Research and Library Services for the Office of the Ohio Attorney General, Carol delights in surprising her attorney and law enforcement clients with authoritative and topical resources that they don't know about. Accurate usage statistics are the best way to identify underused resources. So, Carol works with vendors to obtain statistics that inform the Librarians' marketing of vendors' products so that clients get the information they need, the products get used, and the Library looks great.
win-win-win.

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