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Marketing + Outreach

Professionalism + Leadership at Every Level

Strategic Social Media: Creating Engaging & Accessible Content with Limited Time and Resources

Monday, July 22, 2024

9:30am – 10:30am CDT

Room: Regency Ballroom C (West Tower Gold Level)

Coordinator/Speaker(s)

Aimee Self Pittman (she/her/hers)

Reference & Legal Research Instructional Librarian
LSU Law Library
Baton Rouge, Louisiana, United States

Slides (PDF)

Speaker(s)

Alison Guffey (she/her/hers)

Student Engagement Librarian
Georgia State University College of Law Library
Atlanta, Georgia, United States
Brittany Morris (she/her/hers)

Assistant Librarian
University of Houston Law Center, O'Quinn Law Library
B. Austin Waters (She/They)

Student Services Librarian
University at Buffalo School of Law
Buffalo, New York, United States

Wordly Closed Captioning: https://attend.wordly.ai/join/CDDA-9697

This practical program will explore strategies and tools for developing engaging social media content within the constraints of limited staff time and tight budgets. Attendees will learn actionable tips for increasing engagement and reach through strategies like ideating fresh content, repurposing existing materials, collaborating with others, and using free or low-cost tech tools to design eye-catching graphics and videos. Attendees will learn actionable tips for planning and managing social media more efficiently. Panelists will also discuss best practices for accessibility, including alt text, captions, transcripts, and optimization for screen readers. The program will provide law librarians with simple but effective ways to expand their strategic knowledge of social media management, accessibility, impact measurement, and professional content creation.

Target Audience:

Anyone who does or wants to do social media for a law library of any sort.

Learning Objectives:

Participants will identify three best practices for creating quality social media content efficiently.
Participants will be able to explain two ways to ensure social media is accessible.
Participants will generate one new social media content idea to implement in the next month.